section is intended to provide additional insight
to the experiences and accomplishments as outlined
on my resume. Here you’ll find information
on the companies I have provided Campaign and Operations Management
Services for. Included are my roles within each
as they relate to my career Managing the back-end components of e-Commerce. My
most recent experience is at the bottom of the
e-Commerce. Campaign Management
is managing every step along the way between submitting an order online, to having it delivered at the doorstep. The backend of e-Commerce. Management Services cover shopping cart systems, credit card processors, telemarketing and customer service providers, fulfillment
Cesari Response Television (CRTV)
was a founding partner in Cesari Response Television
in 1995. CRTV was a Direct Response Television
agency both, producing infomercials and purchasing
media. My dual roles in the business were serving
as our Account Executive and managing the operational
components of client campaigns. We found that
product innovators and marketers were great
entrepreneurs but how to get products to customers
was an unknown and daunting process to them.
enabled CRTV to create another revenue stream
from our clients by setting up and managing
the operational component of their campaigns.
During this time I worked with all of the major
telemarketing companies, order processing and
fulfillment providers, merchant banks and freight
formed Cesari Interactive in 1997 as a separate
division of CRTV. We provided the web and internet
marketing component for our Infomercial clients.
As shipping cart and order processing systems
back then could cost well into 6 figures, I
worked with our development team to create our
own platform. Our financial model was one of “pay-per-order” which lowered the
cost of entry for our clients and provided us
with an ongoing revenue stream.
understanding and experience in campaign operations
enabled me to lead the development of our own
proprietary web-based order processing system.
This system included a robust shopping cart,
merchant banking interface, an order administration
and processing module, a fulfillment and inventory
management module and a customer service interface.
This system enabled our e-Commerce. clients to
operate these functions themselves or integrate
with other vendors. It provided significant
revenue for our business.
co-founded Sandcastle in 2001 and served as the
COO and Client Marketing Director. We were a
website development and internet marketing company
which served over a hundred clients. One of
the keystones to our success was the ability
to provide value added services of e-Commerce
Operations and Campaign Management. I worked with dozens of
clients who were brilliant entrepreneurs but
had no conception of what it took to deliver
a product to their customer’s doorsteps.
Live Foods Live Bodies
Working as a consultant (see below) I was brought on in 2011 as the Director of Web and e-Commerce Operations and Marketing. I played a key roll in the formation of this Infomercial driven e-Commerce business. In this alliance, we teamed up again with Jay Kordich the old “Juiceman”. The company manufactured and imported the Juicers in addition to marketing and sales.
In addition to directing our web and e-commerce marketing, I also setup and managed our operational infrastructure including distribution and fulfillment, merchant banking and customer service.
Marketing Solutions (IMS)
2010 I sold my interest in Sandcastle Interactive
(see above) and began working as a private
consultant under the business name of IMS (www.internetmarketingsolutions.com). I
presently offer services in both e-Commerce Marketing
and Campaign Management. The focus of my Campaign
Management is primarily targeted at startups
and small e-Commerce businesses. I
assist in their website development and selection
of shopping systems as well as the procurement and management of merchant banking, fulfillment and distribution. I find working hands on with these types of businesses is an extremely enjoyable and rewarding