Throughout my life I have strived to reach the
top of every personal interest and professional
endeavor I have become involved with. Beginning
with my stereo speaker manufacturing business
in college to creating a highly successful web
development business, I have achieved this goal
time and time again.
section of my website highlights the many cases
outside of my career where
realizing an opportunity within a personal passion
enabled me to achieving top levels of success
from each of them.
BasTronics – Stereo Speaker Manufacturing and Sales
interest in high fidelity stereos boomed in
my college years. My musical background and
love of popular music gave me the serious stereo
bug. First by working off of plans from our
engineering library and then experimenting with
my own designs, I developed a line of speakers.
They were marketed through on-campus demonstrations
as well as through classified advertising. This
business helped put me through college. I still
use a set of BasTronics speakers today.
and Stage Photography
studied photography in college and found it
gave me a wonderful creative outlet. Couple
this with a love of music and the combination
led to freelancing as a concert and stage performance
photographer. I became a regular contributor
to Backstage Northwest, the concert news publication
for John Bauer Concerts, as well as the Seattle
Weekly. I reached a long standing ambition by
having pictures published in the Rolling Stone.
Underground Tour is one of the most popular
tourist attractions in Seattle. As a junior
in college I became a guide for a summer job.
Four years later I was the manager of Bill Speidel
Enterprises which included the Tour as well
as Doc Maynard’s restaurant. In 1978 when
the King Tut exhibit came to Seattle, I increased
revenue 60% over previous years.
River Runners, Inc.
summer I had the opportunity of rafting Cataract
Canyon of the Colorado River and the Deschutes
River of Central Oregon. The following Spring
I purchased a used whitewater raft and spent
the summer honing skills as a whitewater river
guide and learning everything possible about
becoming an outfitter. The next spring I formed
Cascade River Runners, and began running commercial
trips on Washington State Rivers. The business
doubled in size each year for the next three
Diving Resort Management
for the Department of State in Cairo Egypt,
I had the opportunity of learning to dive in
the Red Sea. A year later after a month in the
United States, I returned as a PADI diving instructor.
I developed a scuba instruction program for
the US Embassy in Cairo which led to leading
diving expeditions on the Red Sea. This experience
was parleyed into a management position with
Dive Bonaire, on the Caribbean island of Bonaire.
At the time, Dive Bonaire was the world’s
largest resort sport diving operation.
Interactive & Sandcastle Interactive
the Internet as we know it today was in its
infancy, I became fascinated by the notion of
being able to publish a document and have it
available to anyone with an internet connection.
This fascination became an insatiable hobby.
When the marriage of a strong marketing campaign,
the computer and credit card became possible,
it became a career. In 1997 I formed Cesari
Interactive and four years later founded Sandcastle
Interactive. In the 10 years I held Sandcastle,
it became one of the leading boutique web development
and interactive marketing companies in Seattle.