
Overview
I’ve enjoyed a career that has taught me a divergent thinking process not bound by conventional structures, rules, or practices. My track record has consistently delivered high-level performance under pressure within a team, and individual setting. I bring a broad range of management experiences that encompass traditional and online marketing, in addition to the operational side of both. My focus is always one of increased revenues, profitability and company growth.
Traditional and Online Marketing
- Email Marketing
- Paid Search Advertising (PPC)
- Affiliate Marketing
- Offline to Online Campaigns
- Direct Response TV Campaigns
- Direct Mail Marketing
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e-Commerce
Campaign Management
- Shopping Cart Integrations
- Order Processing and Fulfillment
- Merchant Banking
- Customer
Service
- CRM Systems Management
- Import
and Freight Logistics
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Skill Set
- People
- Copywriting
- Photography
- Website Design
- Graphic Design
- Expert Proficiency in a Broad Set of Software Applications
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- Project Management
- Financial Modeling
- Commercial Email Applications
- IT Support
- Google AdWords
- Google Analytics
- Bilingual in Spanish
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BA, Advertising & Marketing, University of Washington
Seattle, WA
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Computer
Technology & Database Management,
Seattle Central Community College
Seattle, WA
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Principals of Accounting,
Seattle Central Community College
Seattle, WA
Professional Experience
2010 – Present
Internet Marketing Solutions – Business
Owner & Consultant
2011 – 2013
Principal Online Marketing Consultant to Live Foods Live Bodies
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Founding member of this Infomercial driven household appliance appliance company
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Developed product branding with Jay Kordich, the former Juiceman
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Directed e-Commerce Campaign Management for fulfillment, telemarketing, CRM platform, product procurement, and import logistics
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Provided strategic planning for infomercial marketing activities
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Played a key role in our business growing from $0 to 1.5 Million in 18 months.
2001 – 2010
Sandcastle Interactive – Founding Partner and Client Marketing Director
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Guided the business to become one of the industry’s leading asp.net web application developers
- Developed a complete e-Commerce platform including shopping cart, order administration, merchant banking interface, fulfillment and inventory control modules and customer service interface.....before they became "off the shelf"
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Licensed our e-Commerce platform to clients on a pay-per-order basis, growing the company by 30% in two consecutive years
- Established
Sandcastle as an AbleCommerce Preferred
Provider developing ad-on applications for
continuity programs, multi pay payment plans,
and integration with Order Motions, OMX
CRM platform
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Developed
and managed a sustaining client base, including
T-Mobile Cellular, WebMD, Ronco, SodaStream
and Monster Cable
Additional Career Positions
- Cesari Interactive – Vice President and
COO
- Cesari Response Television – Vice President of Media Operations
- Trillium Health Products - TV Media and Marketing Director
Published Articles
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Integrating
Email & TV Direct Marketing Campaigns,
I Marketing News
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Infomercial
and the Internet, Response Magazine
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Ten
Ways to Increase your Email Response Rates,
Retailing.org
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Infomercial
101, Electronic Retailer
Seminar & Conference
Presentations
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e-Commerce
101: A General Overview of the Major Components
of e-Retailing
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Integrating
the Internet within Your Infomercial Campaign
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Fulfillment,
Distribution & Customer Service: What
Happens After “Submit Order?”
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The
Importance of Developing & Maintaining
Your Brand Online
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