Michael Conkle Marketing & Consulting Services


Overview

I’ve enjoyed a career that has taught me a divergent thinking process not bound by conventional structures, rules, or practices. My track record has consistently delivered high-level performance under pressure within a team, and individual setting. I bring a broad range of management experiences that encompass traditional and online marketing, in addition to the operational side of both. My focus is always one of increased revenues, profitability and company growth.

Traditional and Online Marketing

  • Email Marketing
  • Paid Search Advertising (PPC)
  • Affiliate Marketing
  • Offline to Online Campaigns
  • Direct Response TV Campaigns
  • Direct Mail Marketing

e-Commerce Campaign Management

  • Shopping Cart Integrations
  • Order Processing and Fulfillment
  • Merchant Banking
  • Customer Service
  • CRM Systems Management
  • Import and Freight Logistics

Skill Set

  • People
  • Copywriting
  • Photography
  • Website Design
  • Graphic Design
  • Expert Proficiency in a Broad Set of Software Applications
  • Project Management
  • Financial Modeling
  • Commercial Email Applications
  • IT Support
  • Google AdWords
  • Google Analytics
  • Bilingual in Spanish

Education

    • BA, Advertising & Marketing, University of Washington
      Seattle, WA
    • Computer Technology & Database Management, Seattle Central Community College
      Seattle, WA
    • Principals of Accounting, Seattle Central Community College
      Seattle, WA


Professional Experience

2010 – Present
Internet Marketing Solutions – Business Owner & Consultant

    IMS offers marketing and campaign management services to e-Commerce and web-based clients. Services provided are:

    • Website design and development - both for e-Commerce and brochure ware sites
    • Creating and managing Paid Search programs for clients in both consumer products and services
    • A to Z Email Campaign Services that included Strategic Planning, Copywriting, Design, Deployment and Back-end Reporting
    • DRTV and e-Commerce Operational Management including Order Processing and Fulfillment, Merchant Banking, Customer Service and Telemarketing

2011 – 2013
Principal Online Marketing Consultant to Live Foods Live Bodies

    • Founding member of this Infomercial driven household appliance appliance company
    • Developed product branding with Jay Kordich, the former Juiceman
    • Managed all website components and online advertising for www.jaykordich.com
    • Directed e-Commerce Campaign Management for fulfillment, telemarketing, CRM platform, product procurement, and import logistics
    • Provided strategic planning for infomercial marketing activities
    • Played a key role in our business growing from $0 to 1.5 Million in 18 months.

2001 – 2010
Sandcastle Interactive – Founding Partner and Client Marketing Director

    • Guided the business to become one of the industry’s leading asp.net web application developers
    • Developed a complete e-Commerce platform including shopping cart, order administration, merchant banking interface, fulfillment and inventory control modules and customer service interface.....before they became "off the shelf"
    • Licensed our e-Commerce platform to clients on a pay-per-order basis, growing the company by 30% in two consecutive years
    • Established Sandcastle as an AbleCommerce Preferred Provider developing ad-on applications for continuity programs, multi pay payment plans, and integration with Order Motions, OMX CRM platform
    • Developed and managed a sustaining client base, including T-Mobile Cellular, WebMD, Ronco, SodaStream and Monster Cable

Additional Career Positions

    • Cesari Interactive – Vice President and COO
    • Cesari Response Television – Vice President of Media Operations
    • Trillium Health Products - TV Media and Marketing Director

Published Articles

    • Integrating Email & TV Direct Marketing Campaigns, I Marketing News
    • Infomercial and the Internet, Response Magazine
    • Ten Ways to Increase your Email Response Rates, Retailing.org
    • Infomercial 101, Electronic Retailer

Seminar & Conference Presentations
    • e-Commerce 101: A General Overview of the Major Components of e-Retailing
    • Integrating the Internet within Your Infomercial Campaign
    • Fulfillment, Distribution & Customer Service: What Happens After “Submit Order?”
    • The Importance of Developing & Maintaining Your Brand Online
 
Resume - Michael Conkle